The Challenge:
Introduce contractors to AZEK Building Products new aluminum rail line. Also target contractors who are not part of AZEK’s Pro Rewards Program.

The Solution:
Create a landing page that shows quick easily read product benefits and options. Allow contractor easy navigation to an ordering page. Create a sidebar for easy sign up for the Pro Rewards Program

The Approach:
Target the trade by using quick bullet points so the contractor can easily read the benefits. Visually show options available. Make the page simple to navigate and right to the point.